Digital and Marketing Skills Week 1 – Storytelling

Storytelling: Brand Identity, Audience & Differentiation (1hr)

In this session Lucie discussed the importance of tapping in to your value, story and what’s special about you. It’s vital to stand out and define and craft your story. Try some of these exercises to explore your story and how to define it.

Post Session Task: Please find the All About Me Mind Map here (fill in from any business perspective that you like and please note Page 2 example filling) and the Storytelling worksheet here.

Further links and resources:

• “Uncover Your Brand Personality” Worksheet here.
• “Brand Audit Checklist” Worksheet here.
• “Creative Business Branding” Further Reading here.
• Search Google for “Audience segmentation”, “Define a target audience”, “Experiential marketing”

We will be planning more artist networking events and training in the coming months – please sign up to our mailing list to keep updated on CPD and opportunites at http://eepurl.com/dtv_cr

Nb. These resources will be available for some time, but please do not rely on their accessibilty long-term!